Friday, 08 November 2013 11:44
The Commodification of Everything and Everyone
The act of buying and selling sits at the very heart of the global economy. A commercially motivated system, that P. Sainath rightly describes as “Market Fundamentalism”, in which competition and conservative uniformity are central elements. Creative independent thinking and originality are anathema to this relentless homogenous machine, which breeds conformity, crushes individuality and “Borg-like”, assimilates all into ‘The Collective’.